Strategic Planning and Marketing Plan

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Strategic Planning and Marketing Plan
2,499 IQD
eLearnEver
(Content Provider)

This is a part of Marketing online course

Content: 1 Voice File (19 min) + 1 Pdf File

Study on your Mobile, Tablet or PC

Language: English

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A marketing plan is the central instrument for directing and coordinating the marketing effort. It operates at a strategic and tactical level.

This is a part of Marketing online course (Visit complete course)

This Course Subjects:

  • Marketing Plan
  • Strategic Planning
  • Marketing Plan Contents
  • Strategic Marketing Plan
  • Tactical Marketing Plan
  • The Business Unit Strategic Planning Process
  • Mission Statement
  • Product Orientation vs. Market Orientation
  • SWOT Analysis
  • The purpose of SWOT Analysis

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