This online marketing management course addresses the management challenge of designing and implementing the best combination of marketing actions to carry out a firm’s strategy in its target markets. Specifically, this course seeks to develop the students’ skills in applying the analytic perspectives, decision tools, and concepts of marketing for decisions involving segmentation, targeting and positioning; product offering; pricing; distribution channels and marketing communications.
Listen to 10 min of the course:
Online marketing management Course Subjects:
What is Marketing Management?
Needs, wants, and Demands
Marketing Research Process
Products and Brands
Marketing Communication Mix
The Five Ms of Advertising
Strategic Planning and Marketing Plan
Online marketing management Objectives:
Identify core concepts of marketing and the role of marketing in business and society.
Knowledge of social, legal, ethical and technological forces on marketing decision-making.
Appreciation for the global nature of marketing and appropriate measures to operate effectively in international settings.
Ability to develop marketing strategies based on product, price, place and promotion objectives.
Ability to create an integrated marketing communication plan which includes promotional strategies and measures of effectiveness.
Ability to communicate the unique marketing mixes and selling propositions for specific product offerings.
Ability to construct written sales plans and a professional interactive oral sales presentation.
Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers.
Ability to collect, process, and analyze consumer data to make precise marketing decisions.
Ability to analyze marketing problems and provide solutions based on a critical examination of marketing information.
Ability to apply knowledge and skills to real-world experiences in an internship. Note: Specific outcomes of assigned internship experience would be different.