The world market for Digital Learning is hot. For example in Asia, the region’s revenues for English language learning—the highest on the planet—were $863.1 million in 2013 and by 2018 will be a whopping $1.6 billion.
One of the important factors in the growth of the world market is the energetic growth of Mobile Learning value added services (VAS), a fusion of products and services that we identified first in the world in 2008 and that since then has enjoyed a meteoric rise, particularly in developing economies, around the world. Telecoms and device makers created the market and are still the leaders.
Telecoms based in world as elsewhere are taking advantage of their reach—millions of customers—to partner with a host of language learning content providers to offer low-cost digital lessons. By the end of 2013, there were 98 Mobile Learning VAS products in Asia and 230 million customers were using them; and those 98 VAS products accounted for nearly half (45%) of Mobile Learning VAS products on the planet. However, 5 of the 20 countries analyzed in this report do not yet have Mobile Learning VAS products—and this can mean new opportunities for suppliers.
Digital learning is the top revenue-generating type of Mobile Learning VAS and the second product type in terms of growth. The top growth spot goes to Mobile Learning Apps and edugames. Of course, “mileage varies” country by country.
Resource: Ambient Insight